Jafar Alakbarov is a corporate reputation and strategy expert with more than a decade of experience advising organizations on trust, stakeholder expectations, and the consequences of business decisions.
He is the author of Deserved Reputation: A New Standard for Corporate Trust and the creator of the Deserved Reputation framework.
His work challenges a common assumption: that a strong reputation is evidence of responsible performance. Through his framework, he examines whether trust is supported by how an organization manages the costs, tradeoffs, and risks created by its strategy.
His perspective draws on experience across reputation research, market intelligence and business strategy. He holds an LL.M., a PhD in Law, and an MBA.
